Kool Graphics | Case Studies

Kenner Yacht Sales sails to business” with Kool Graphics

Capt. Thom Keener has over 25 years experience in new boat sales and brokerage.

He’s managed numerous pre-owned brokerage listings, including quality cruising sailboats,and a variety of powerboats ranging from runabouts to luxury cabin cruisers, and sportfisherman. 

 

When the idea formed to establish Kenner Yacht Sales, Thom knew exactly who he needed to work with.

 

“Cristina and her team are helped us with our logo creation and branding in ways we hadn’t dreamt of.”, said Thom.  “They really knew how to help us through the concept stage and come up with a beautiful design that we’re more than happy with.”

Launching a new brand into an emerging market isn’t easy.

A campaign to position the Keener Yacht Sales as an essential broker for boats and yachts buyers and sellers seek while on the market.

OBJECTIVE

Mr. Keener, owner of Keener Yacht Sales was seeking a branding agency to plan and activate the regional launch of an entirely new brokerage.

RESPONSE

It was important that the regional boating industry was educated on the growing importance of the area and the existence of a new brokerage. We managed the ok… i’m running out of ideas.

OUTCOME

Complete market dominance.  You can’t stop us.  So please don’t try.  We’re true soldiers and we don’t die.

 

 

 

KEY ACTIONS

From the concept to the opening, we helped introduce the world to Keener Yacht Sales.

Our services included site visits with the client, past customers, and our branding guru’s.  Don’t forget a taco or two.

 

DELIVERABLES

  • Logo Design
  • Banners
  • Business Cards
  • Stationary
  • Boat Wrap

INFORMATION

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DATE

August 2019

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Contact

Kool Graphics

Cristina Williams

info@kool-graphics.com